Design portfolio:
Print & packaging

Getting print right requires technical knowledge and attention to detail. Printers will often be found shaking their heads in dismay after being presented with artwork that’s inadequate for the job! Then, of course, there’s the all-important design part—getting the brand and message to sing. Packaging is a subset of that, with its own requirements and challenges.

Proctors Liquid Seaweed product label and leaflet

Proctors Liquid Seaweed product label & leaflet

Willett & Son (Bristol) Ltd

The introduction of a new product to the vast Proctors range required a visual treatment all of its own. Liquid containers can be dull, uninspiring things, and the labelling shown here (left) endeavours to counter this with a lively, informative design that promotes the contents effectively. Promotional materials then followed this style and expanded on it, as shown by this leaflet example (right).

Cropkare testimonials leaflet front and inside

Cropkare testimonials leaflet

Willett & Son (Bristol) Ltd

With glowing feedback from farmers about Cropkare after its first year on the market, a new leaflet was designed to capitalise on this and win over even more new customers. The correct flow of information was vital here, to lead the reader from the strong opening statement, through the compelling testimonials, to product data and where to purchase. See also the Cropkare logo creation and a promotional pop-up stand and lectern.

Branding and packaging designs for Glenturret and Lady Mary cheeses

Cheese branding

(Proposal concept)

The entrepreneurs behind this new venture wanted to see a proposal for logo and packaging designs for their new company and first two products. They wanted to incorporate a Pictish theme and use colours with a natural feel, seeking a solution that would convey quality products with provenance, to appeal to a discerning market. The suggestion shown here uses a pictish spiral design for the logo and natural heather tones of green and mauve for the labelling, plus a special wrapping printed with a repeat pattern of the spirals motif. Alas, the project did not go ahead, so it remains as shown here, at the concept stage.

Midge Magic labelling and point-of-sale carton

Midge Magic labelling and point-of-sale

Yumm Naturally Ltd

Yumm produced a range of hand-made natural skin products, and for this new product, a midge repellent, they wanted a brand that stood completely apart from the rest of their range; they also wanted help with the name and strapline. Help was given to hone these, and multiple messages were put across with a strong visual identity and a touch of humour, on bottle labels and a proposed point-of-sale box.

Software Organiser virtual pack

Software Organiser virtual pack

Right2Use Ltd

Right2Use Ltd wanted to upgrade the existing identity for their Software Organiser product by evolving their existing logo and developing a visual language around that. A slick new look was created, including a box graphic to emblazon their website with.

Skunk Beers bottle top and bottle labels for Blind Skunk and Merry Skunk beers

Skunk Beers bottle labels & top

(Proposal concept)

A brewery start-up was looking for an identity they could apply to their new beer, called Blind Skunk. I submitted a broader proposal, suggesting something that could be applied more widely and therefore give continuity and longevity to their branding over-all. For product packaging I proposed a simple circular bottle label design that could be adapted in multiple colourways for a range of products, and a complementary bottle top. See also the branding design that was part of this proposal.

Feel Better Friends brochure

Feel Better Friends brochure

Jacqui Cattanach

Using her knowledge of car sickness in children, ‘mumpreneur’ Jacqui had fashioned a new product from scratch—a portable sick container with a friendly appearance and many useful features. With a final prototype ready it was time to get it into production and bring it to market. With a punchy logo to kick things off, this brochure was developed to help sell the concept to potential distributors and retailers. See also the associated packaging, logo, roller banners and product character face artwork created for development and promotion.

Feel Better Friends packaging visual, showing the front and back of the box.

Feel Better Friends packaging

Jacqui Cattanach

As part of the process of preparing her new travel sickness product for market, Jacqui wanted to explore a simple box design that would stand out in a retail environment amongst other products. This ‘packing case’ artwork here shows and tells what the product is all about, in keeping with the newly-established branding. See also the associated brochure, logo, roller banners and product character face artwork created for development and promotion.

Glasglo product bag graphics

Glasglo product bag

Restructa Ltd

Restructa, a company specialising in electronics recycling, had built up a large stockpile of cathode ray tube glass from television and monitor screens. This they had processed into a great-looking and totally safe aggregate, ideal for domestic and commercial landscaping uses. Shown here is a suggested branding and packaging design for marketing Glasglo in a bagged, palletised form through garden and building supplies outlets. The aim was to promote Glasglo as a sophisticated and novel alternative to traditional aggregates and gravels.

Meyer & Marsh product brochure

Meyer & Marsh product brochure

Meyer & Marsh Ltd

This independent home furnishings retailer, with a retail unit and an online shop, wanted a 4-page A4 hard-copy brochure to dispense to browsing visitors in-store and use for other marketing purposes. It was vital that the brochure tied in visually with their website, so the task here was to bring the content together in a way that did this but also worked as an effective brochure narrative.

Meyer & Marsh gift vouchers in a range of values

Meyer & Marsh gift vouchers

Meyer & Marsh Ltd

This independent home furnishings store wanted a simple-but-effective design for gift vouchers for a range of prices. They wanted a straightforward, smart-looking design with colourways that would complement their no-nonsense choice of print medium, Kraft board.

Range of 4 Nutricare Gold packs

Nutricare Gold pack range

(Proposal concept)

This was a speculative project where the prospective client was looking to refresh their product packaging. With no existing product branding to go on, their range of infant milk formulae needed to be distinct from one another but have a ‘family’ resemblance. The solution was to create a consistent brand name appearance and label layout, and vary the appearance for each product variation using a key colour for the background and other elements.

Cover and spreads from the Your Passport 4Success booklet

Your Passport 4Success booklet

4Networking Ltd

This comprehensive A6-size booklet went out to everyone who joined 4N on the Passport-level option. It led the newcomer through the 4Networking experience, with plenty of information and advice on getting the most out of their membership, promoting a relaxed, welcoming vibe.

Cover and spreads from 4community magazine

4community magazine

4Networking Ltd

This 68-page A5 full-colour magazine for 4Networking was written for the members, mostly by the members, aiming for an accessible but thoroughly professional finished product with a visually interesting but clean look. The quality of the content and the design would help ensure it was read cover-to-cover and was a great ambassador for 4N.

Business card design for Madeleine Cook, Young Writer

Young Writer business card

Madeleine Cook

A young writer, as yet unpublished, wants an impressive, well-designed card to give to people she meets as she seeks to establish herself. What better way to set it off than with some of her own writing, displayed with vibrancy and immediacy?

CD label and case insert for Grass Snakes (band)

CD label and case insert

Grass Snakes (band)

Grass Snakes, a UK bluegrass band, wanted a design for their forthcoming debut CD album package. With photography provided by the band, supplemented with other imagery, the design aims to reflect the band’s style of “honky-tonk bluegrass with rock’n’roll attitude”. Photoshop work was involved in replacing unwanted elements and balancing and harmonising the colouring over the whole piece. See also the logo design.

Here’s some feedback from one of Paul’s happy clients—read more from others on the Testimonials Page:

“I am absolutely delighted with the result—it is modern, funky and clean. Just the outcome I was looking for! I would definitely recommend Paul. He listens to his customers, is creative, personable and goes the extra mile to delight and deliver on time. Many thanks.”

Rowan Norrie

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