Why Studio Xb?
Creativity, experience, attitude, expertise & attention to detail.


Imagine how a creative, objective approach to your next graphic design project could give it the visual impact it needs, to gain the interest and respect of your audience from the moment they first set eyes on it.


When it comes to getting stand-out design for your project you need someone who has put in the years honing their design and production skills.

I’m Paul Williams, owner of Studio Xb, and your project will benefit from my 30+ years’ experience in creative design, typesetting and artwork. Working mainly for smaller businesses and individuals, I have the knowledge, skills and attitude a smaller business needs to achieve solid creative design and branding solutions with little fuss and efficient turnaround.

Using Studio Xb, you’ll see how quickly your design can take shape and marvel at how pleasant and stress-free the whole process can be.


I believe in aiming for corporate-level quality but in a way that works for the smaller business. Smaller businesses won’t normally have the kind of resources and reach that can leave certain things unsaid—they have to maximise every opportunity.

I’m an arch empath, to the point where clients have said “you read my mind”! That means I make every attempt to try and see where a client is coming from so I can tailor my approach to their culture, style and business model.


No doubt you will have put tremendous thought and countless hours of work into your offering, to have got it to this point. So, there’s a lot resting on the next stage: partnering it with creative design that does justice to your product.

You need a safe pair of hands to help you complete this stage; someone with the expertise to ensure that every aspect of your finished design complements your product perfectly and, most importantly, encourages people to buy into it.

Attention to detail

Along with ensuring a project’s overall aims are met comes the importance of looking after the little things. Getting the detail right is crucial for conveying to your audience how much you care about your offering. Detail has many aspects to it, from spelling and grammar through to typographical and colour consistency, and this is something I care about and put a lot of effort into, because it matters.

Oh, and helping you make the right decisions

With any design project there are so many important decisions to be made that will have an impact on its effectiveness and cost.

With Studio Xb by your side, help and advice to guide you through these choices is all part of the service.

Drawing on my wealth of experience, I’ll recommend what I believe will work most effectively for your particular project.

Paul Williams: creative designer, typesetter and artworker

Paul signature

You’ve found the right partner to help you make your creative design a reality. Just get in touch today for a relaxed, no-obligation chat about your project and the result you’d like to achieve.

Here’s some feedback from one of Paul’s happy clients—read more from others on the Testimonials Page:

“I am absolutely delighted with the result—it is modern, funky and clean. Just the outcome I was looking for! I would definitely recommend Paul. He listens to his customers, is creative, personable and goes the extra mile to delight and deliver on time. Many thanks.”

Rowan Norrie

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